At our first official ideaLab meeting last month, I proposed an SEO Toolkit for my second ideaLab project. Using some quick and easy search engine optimization tools, the SEO Toolkit is meant to help our newspapers' community bloggers drive and measure traffic to their blogs (which will ultimately increase traffic to our newspaper sites).
The SEO toolkit also includes instructions to set-up a free Google Analytics account to measure the results of their SEO efforts. So the question is - how to you measure the success of a project that is based on metrics?
SEO Toolkit
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