This week I came across a new business, a Mobile Lockout Service, where I was challenged to find a way to create an effective advertising campaign for a non-traditional business on a new business budget. The obvious problem being that it is an "emergency" service and the prospective customer is not likely to take action at the time they see the ad. The basic ad message in this case is aimed at enticing the reader to save the contact information in their phone to be available in the event that they are locked out of their car and will need this mobile service (assuming that their cell phone is not locked inside the car). But how do we encourage a reader to take instant action on an ad that does not result in instant gratification? The answer: MAKE IT FUN!
So I generated a QR code that will automatically download the business' contact information into the user's Smartphone "contacts" when scanned (see Droid example below).
And better yet, http://myqr.co not only offers a free QR Code generator, but they also offer a free tracking system to report the number of scans!
If you use e-book market, business, use the QR code for release. When a customer scans the code and give them a free e-book download and sign the receipt of your company's future opportunities for special promotions.
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